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Meet Zahara Nedou, owner of Internationally renowned Kashmiri organic beauty brand

Jahangeer Ganaie

Srinagar, Jan 25: A woman from Kashmir has started a unique brand of organic skincare reviving the old traditional culture of the Valley.

Zahara Nedou, 36, a resident of Srinagar city while talking with ews agency—KNO said that she started her brand  “Zahara Skincare” in 2016 and later decided to take her brand to different corners of the world as organic products with no side effects.

Zahara said that she had taken her basic education at ‘The British School’ and later graduated in business management besides post graduation in marketing.

She had travelled to various countries and cities where she was influenced by new cultures.

“The difficult part isn’t to start the business but to sustain it, to get where you want to be, she said, adding that as a woman it is very hard to start something as for most people a women entrepreneur running a successful beauty brand still is a “hobby”.

“There are miles to go in our community for a woman to even come close to cracking the glass ceiling but they can and nothing is impossible,” she said. “It was possible only due to the support of my family that I managed to start a unique thing of what I was dreaming even without a role model.”

Zahara said that her vision is to create a holistic community based on clean, green living and a very healthy lifestyle which is accessible to anyone. 

“In very less time, my brand has got recognition as we have won several beauty awards including Vogue beauty award 2020, best innovative brand Harper’s beauty award 2018-2020, and Elle beauty award,” she said.

“Our brand is being loved, endorsed and appreciated for its uniqueness of being a Kashmiri pure product,” Zahara said.

“I want to break a perception that organic products are expensive or unattainable, she said, adding that my grandmothers were my biggest cultural influences as they never used any chemicals in their beauty products and even made their own shampoos.

“We have a range of our around 40 products which are available online as well as offline. The offline products are available in Delhi, Mumbai, Goa and Dubai. In the coming days it will be available in other markets of the world,” Zahara said.

Zahara said the ingredients which are used in the product include almonds, apricots, walnuts, saffron and herbs which are all grown in Kashmir.

“At present more than one dozen youth are getting employment through my brand,” she said.

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‘Militant associate’ arrested in Kupwara; 10 grenades, 182 bullets recovered

(Asian News Hub) – Army and police have recovered ten grenades and 182 rounds of Ak-47 rifle from a militant associate who was arrested in Kralpora area in north Kashmir’s Kupwara district, official sources said on Tuesday.

They said army 160 Territorial Army and SOG Kralpora arrested the “militant associate” Abdul Ahad Lone based on specific information. “10 grenades and 182 Ak-47 rounds” have been recovered from his possession.They said middle-aged man was associated with Al-Badr formerly.

A police officer confirmed the arrest and said that further investigations are underway.

GNS

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Three unidentified militants killed in Anantnag

(Asian News Hub) – Three unidentified militants have been killed in an encounter that raged between government forces and militants in Vailoo area of Kokernag belt in South Kashmir’s Anantnag district on Tuesday.

A senior police officer told that three unidentified militants have been killed whose identification is being ascertained while as operation is on in the area.

He said the militants turned down repeated surrender offers given to them by government forces.

Earlier, an official said that a joint team of Police, Army’s 19 RR and CRPF launched a Cordon and Search Operation (CASO) on specific information about the presence of militants in the area.

He said that as the joint team of forces approached towards the suspected spot, the hiding militants fired upon them, which was retaliated, triggering an encounter.

Pertinently, 46 militants have been killed in J&K so far this year and most of them belong to Shopian district.

KNO

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Militant killed in an ongoing encounter at Anantnag

(Asian News Hub) – One militant has been killed in an ongoing encounter that raged between government forces and militants in Vailoo area of Kokernag belt in South Kashmir’s Anantnag district on Tuesday.

A senior police officer told that one militant has been killed whose identification is being ascertained while as operation is on in the area.

Earlier, an official said that a joint team of Police, Army’s 19 RR and CRPF launched a Cordon and Search Operation (CASO) on specific information about the presence of militants in the area.

He said that as the joint team of forces approached towards the suspected spot, the hiding militants fired upon them, which was retaliated, triggering an encounter.

Pertinently, 44 militants have been killed in J&K so far this year and most of them belong to Shopian district.

KNO

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